Bizyantra twitter stories from past week [9th Feb 2014 to 15th Feb 2014]

Consumers of big merchant spend considerable time on their website ... How about consumers of SMB?

Although this is nothing new to know of, but a recent survey confirmed that US consumers spend a considerable time on merchant's website, apart from spending their online time on other resources like social, news, search sites etc.

 

While U.S. consumers on average spent most of their Internet-browsing time in July on Facebook, most of them also at some point that month visited the web site of a mass merchant retailer, according to market research firm The Nielsen Co. In all, U.S. consumers who visited the e-commerce sites of mass merchants on average spent 52 minutes over the course of nine site visits in July, it says. Amazon.com Inc. had the most-visited e-commerce site in terms of both unique visitors (78.5 million) and total time spent on the site on average per visitor (33:52). Wal-Mart Stores Inc.’s e-commerce site was No. 2 in terms of unique visitors (36.9 million) while handmade goods e-marketplace Etsy Inc.’s site was No. 2 in terms of total visit time per person on average (19:59), Nielsen says.

 

Read more: Consumers of big merchant spend considerable time on their website... How about consumers of SMB?

Are you ready to cash in the action for coming holiday season?

Internet Retailer has published the holiday forecast for 2013 and the picture is rosy and green!

Ecommerce is certainly enjoying all the attention, while the traditional brick and mortar shops are struggling to gain or even sustain business - which is sad in a way, but that's called evolution!

The only other thing that saddens us more is that - (as we look around us) - we can see thousands of small and mid size retailers who are sitting on sidelines and not really sure how to enter this ecommerce business.

On one hand we have the big US retailers who are completely ready to cash in all the ecommerce action, but on other hand we have thousand of SMBs who will be completely left off.

 

Read more: Are you ready to cash in the action for coming holiday season?

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